Help & Documentation

Learn how to run a review-led product marketing workflow

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What is OtterZero?

OtterZero is a review-led product marketing agent. It turns product context into a Traffic Map, finds relevant market discussions, scores opportunities, prepares product-aware content, and records observable outcomes.

You provide: Product facts, target audience, positioning boundaries, and optional Campaign references.

OtterZero handles: Traffic mapping → Opportunity discovery → Fit and risk analysis → Draft preparation → Review routing → Outcome tracking.

You control: Product claims, review decisions, connected publishers, and every external publish.

Getting Started

1Add and Analyze Your Product
Open Quick Start. Paste a product URL or enter the product details manually, then review the extracted summary, audience, and value propositions.
2Review the Traffic Map
Review the suggested communities, topics, competitors, and search queries. Disable only targets that are clearly irrelevant; the saved map guides Opportunity Search.
3Create the Growth Workspace
Quick Start creates a dedicated Agent workspace and assigns the Product as its Primary Product. Opportunities, drafts, review decisions, and future outcomes stay together in that Workbench.
4Choose a Discovery Source
Use an existing Social Account or create a manual discovery account. Discovery does not enable automatic publishing or require publishing credentials.
5Start Discovery and Review
Start the Agent and open Workbench → Opportunities. Review, edit, approve, or reject each draft. All external publishing remains human-reviewed. Notifications can be added later through IM Apps.

Key Concepts

Traffic Map
The Traffic Map stores the platforms, communities, targets, query variants, and product context used by Opportunity Search. Review it whenever positioning changes.
Content Types
Opportunities: Product-aware replies to relevant existing conversations.
Campaigns: Pro-gated plans, original posts, threads, launch assets, and other reviewed content.
Approval Workflow
Every external reply and Campaign requires human review. Approval, rejection, edits, and manual-publish confirmation remain visible in the Workbench.
Publishing Methods
Approved content uses a configured API or SaaS publisher where supported. Otherwise, OtterZero creates a manual publish item. Browser and cookie-based publishing are retired.

Safety & Compliance

Platform Rules: Opportunity scoring, content checks, cadence, and link policy account for platform-specific risk.

Link Policy: Tracking parameters are not placed in social bodies. Product links must pass the maintained platform policy before dispatch.

Account Protection: Cooldowns, daily caps, cadence limits, and authenticated publisher credentials constrain external actions.

FAQ

How does OtterZero find conversations to engage with?
Opportunity Search uses the Product's Traffic Map and configured search providers. Results are deduplicated, freshness-checked, analyzed for intent, and scored for fit and platform risk before a review-ready draft is created.
Can I edit content before it's published?
Yes. All external content goes through review. You can approve, edit, refine, or reject a draft before it goes live.
What happens if my account gets restricted?
Check the account's risk state, publisher credentials, cooldown, and recent errors. Failed dispatch remains visible and retryable; unsupported publishing falls back to the manual queue where permitted.
How is performance tracked?
OtterZero records review decisions, publish state, public URLs, attributed clicks, and Campaign or manual-publish outcomes when available. A click does not prove a sale, and OtterZero does not infer financial performance from it.

Need more help? Contact our support team